NOW TALKING | FINDING JOY IN THE EVERYDAY WITH BLP UNIQLO UTME! COLLECTION

For us, joy includes finding it in little things like makeup and our collection with UNIQLO UTme! Read on to know more about it.

How do you define “joy,” #BLPFam? For some, joy is those little things keeping us alive. For others, joy is something that puts a smile on our faces every time we do it, just like wearing makeup!  Such a feeling of joy is also reflected in our tagline “everyday with BLP” where one can feel confident and empowered by wearing a certain shade.

The good news is, now you can also feel this kind of joy, together with the “besties” of makeup: the clothes you wear! We collaborate with Uniqlo to celebrate the reopening of UNIQLO Senayan City, through BLP UTme! collection, where we create special illustrations that you can customize on a t-shirt or a totebag. So in short, joy is something you feel and you can wear, too!

“I think joy is more than the meaning of the word itself. It’s something that makes me feel content or in the zone, and I usually find it through activities related to colors like wearing makeup or painting. That’s why in BLP UTme! collection, there are lots of fun colors with jolly words. We want people to have that joyful feeling as they see and wear the collection,” said Lizzie Parra. 

BLP UTme! collection is available from 15 November 2024 at UNIQLO Senayan City, and of course we celebrated it together with BLP Fam and Friends. As we filled the time with joyful feelings, we also asked them how do they define joy:

All in all, we hope this BLP UTme! collection will bring you joy just like how these BLP Fam and Friends find joy from the small things in their life. Can’t wait to see your happy faces, #BLPFam! 

Watch the joyfulness here: