Our #BLPGirl of the week is Dinda Puspitasari, the creative mind behind our #BLPBirthday illustration. After a long stint in advertising and a try out as an entrepreneur in fashion, she delved into drawing illustrations serendipitously. She has collaborated with renowned fashion blogger Diana Rikasari for her three books, and now embarks on a new journey as a budding illustrator with a fashionable edge. Building her own path and her confidence along the way, Dinda tells BLP team how she managed to eventually do what she loves.

At first I browsed the entirety of all shades before trying to sketch the characters. I wanted to highlight the femininity and style of each character, therefore I started drafting and then shared it to Lizzie. We went back and forth with the outline because we wanted to represent a variety of characters, including sporty and hijab girls.

I am mostly inspired by books, seeing other people’s works, flowers and nature in general... I also really love walking around to see people doing their daily activities. That is why I prefer traveling to cities rather than to beaches or mountains, because I can observe and chat with people in a new environment. When I am not traveling, I enjoy reading biographies. That way I can get new ideas that are oftentimes totally different from what I initially had in mind.

 

Long story short, I grew up not feeling the prettiest. I did not have fair skin and it made me insecure about how I looked. However, it all changed when I entered university. I studied in the University of Indonesia, majoring in advertising. I got to learn and do what I love, therefore I was able to express myself more. Eventually I can love myself and accept me for who I am.

It makes me very happy but it is also a challenge for me to do better everyday and achieve the standards that I set for myself. My passion has changed from advertising, to being in corporate life, to entrepreneurship in fashion. I did not regret any of them, because if I did not change, I would not find that my passion is actually in drawing and illustrating.

 

Always try for new styles in illustrating. See things differently and observe the details. Gather lots of references, they can come from many places. If you get creative blocks, just stop whatever you are doing, get some coffee, do something unrelated – just do something that makes you happy.

 

This is tough question! Persimmon Pie, Burnt Cinnamon and Bloody Mary are my three favorite shades since they suit my skin tone really well.

“One” is where it all began. Our first year is filled with struggles, tears of joy, late nights, tons of emails, meeting new faces, building from the ground up and so many memorable moments that have shaped us to be where we are today. After all those hard works, our birthday on June 15 is a chance for us to have a small party and enjoy the fruit of our first year’s labor.

We invited four #BLPBirthday contest winners to take part in our special day, and it was nothing but all fun! The four girls were Sarah (@saraahnr), Josefine (@sefiiin), Irene (@renestrn) and Michellin (@chelliiin). Together with the BLP team they played “Guess the Shade,” “No Mirror Lip Coat Challenge” and “Full Face using Lip Coats” so expect some smears of lip coats, endless laughs and perhaps some awkward moments. Then, we continued to a fun photo session with the whole team before having dinner together. “Makeup should empower ourselves. You will look beautiful with or without makeup, because beauty comes from within,” our founder Lizzie Parra said in her speech that night.

Lastly, this celebration is for all you because without your support, we cannot make this happen. Here is our way of sharing what happened on our special day, as a beginning for many more special days to come. Let’s get the fun begin!

When we first took a leap of faith to create BLP Beauty, we asked ourselves: What kind of message do we want to deliver? What do we want our customers to feel? What qualities are people looking for in their makeup? From our waking moment, appearance is inevitably one of the first things that come to our mind. Everyday we put makeup on for different purposes: Some of us might want to cover their imperfection; others perhaps simply want to look more presentable. Despite the differences, deep down we know that every woman wants to feel good about themselves.

 

That is why we come up with #BeAdored. At BLP Beauty, we believe that every woman should be adored, and who is better at adoring you than yourself? It is in this spirit we present our ode to looking, feeling and living at your best. It is about embracing who you are. It is about giving that best side of yours to shine. And makeup? Makeup is your confidence booster.

 

By Lizzie Parra was born to celebrate the real you. Every one is beautiful in their own way. Here at BLP Beauty we’d like to give every one a weapon to feel amazing, as if it is their second layer of skin. It is meant to be a part of you, and grow with you. Along the journey, we hope that you can #BeAdored by yourself, your significant other, your circle of friends… by the world. So, who is ready to start loving themselves?