NOW TALKING | BLP 2024 WRAPPED: CORE MEMORIES ADDED!
10 days ago
·10 days ago
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2024 marked another core memory for BLP— from new launches to new milestones, take a look at the moments that made this year so special, here!
How’s your 2024, #BLPFam? For us, this year is filled with lots of special things that marked another core memory in our journey. From new launches to new milestones, let’s relive those moments here!
A good lipstick can conquer all, so earlier this year we launched Lip Petals, the hydrating and shiny lipstick with 4 universally flattering shades to be your everyday bestie.
We became closer with #BLPFam in Bintaro by opening Beauty Space in Bintaro Xchange. Built with a concept of a powder room it is where #BLPFam Bintaro can hang out and touch up their makeup whenever they wish to
In June, we turned our iconic Lip Coat shade, Butter Fudge into a full Butter Fudge Collection, consisting of 3 Lip Coat shades, 2 Baby Blush shades and 2 Eyeshadow Pocket shades. To make it even more iconic, we made an exhibition called the Butter Fudge Club where BLP Fam could experience lots of fun activities.
We also turned 8 in June! Along with the Butter Fudge Club Exhibition, back in the office we also celebrated it together. We welcomed BLP Team's new values, MAGIC, which stands for Empower, Agile, Growth Mindset, Integrity, and Collaboration – our spirit and guide in both day-to-day activities and long-term goals.
The crowd favorite, Butter Balm and Lip Liner got new family members! The burgundy red Soda and the pinkish brown Cookies now accompany the pinkish red Cherry to hydrate your lips wherever you go, while the neutral deep brown Toasted Brown and the neutral maroon Winter Berry accompany the natural peachy brown Classic Beige and muted pink mauve Dusty Rose to elevate your lip game.
Another milestone added! We marked our first step into the international market by being available in Watsons Malaysia. To celebrate this, we had an official launch ceremony in Beautopia by Watsons Malaysia and had an intimate luncheon with #BLPFam.
Moving closer to the end of year, we made special illustrations that can be customized on a t-shirt or a tote bag with UNIQLO UTME! We hope you can find the joy in the everyday through our shades or this collaboration.
To close the year, we took a step to empower women around us through #BLPGivesBack. We had a makeup class with Warga Binaan Rutan Pondok Bambu and did a Meditation & Journaling session for the survivors of abusive relationships together with HelpNona and Tsamara Fahrana. Hopefully this marked more empowerment movements from us in the future!
All in all, every moment we spent in 2024 felt more precious because we have you #BLPFam. Can’t wait to celebrate more things with you in 2025!
